What is EDDM?EDDM stands for “Every Door Direct Mail.” Designed to help businesses deploy promotions and advertisements to a targeted area, this U.S. Postal Service program allows the customer to have their mailer hand delivered to every mailbox along chosen routes. EDDM is a cost effective alternative to traditional direct mail that allows you to saturate the market and promote to every household or business in a desired geography.
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Popular Uses & Ideas
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Map Your Delivery Area
We’ve enhanced the Every Door Direct Online Tool to make creating business mailings easier and provide a better experience for our customers. Focus on up to a 5-mile radius of your business or search for routes by city and state or ZIP Code™. You can use demographic data including age range and average household income and size to choose among routes. Send Mailings Big or Small Our Every Door Direct Mail-Retail® service is a simple and cost-effective option for local businesses sending up to 5,000 mail pieces a day per ZIP Code. For larger mailings, use our Every Door Direct Mail service with a mailing permit. It's great for announcing store openings, sales, or events. Focus Marketing Efforts and Cut Costs With Every Door Direct Mail service, there’s no need to buy addresses or mailing lists. Instead, you can focus your marketing efforts on potential customers within a specific radius of your business, which can save you on postage and printing. Create Unique Mailings Craft mailpieces to share a story, announce sales, or include coupons, menus, event calendars, and more. As long as your piece meets flexible size limits and includes the correct label and indicia, you can design it your way, or hire Rafa Marketing to do it all for you. |
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